Dolce & Gabbana has opened a magnificent flagship in Milan on the chic via Montenapoleone, the most exclusive street in the capital of Italian fashion. Occupying an entire 19th century Milanese palazzo, without doubt the most imposing and beautiful building on the street.
This creative masterpiece was the vision of both designers Dolce & Gabbana, who contracted no less than five architectural studios to realise their dream: Storage Associati (Milan, Italy), Gwenael Nicolas’s Curiosity (Tokyo, Japan), Steven Harris (New York, USA), Marco Costanzi (Imola, Italy) and Eric Carlson’s Carbondale (Paris, France). The space represents a dialog between two worlds: the energy of the Baroque and the clarity of Modernism.
The store marks a new concept in luxury retailing and store philosophy, where breath-taking interior design and layout brings emotion, character, excitement and a sense of magic and curiosity that emphasises the natural beauty of Dolce & Gabbana’s product lines. The colours are soothing and highly symbolic; green marble represents nature and re-birth and briar-wood is a symbol of strength and stability. The lava stone floors remain and are a classic Dolce & Gabbana element. This store will be the model for the refurbishment of their other flagship stores throughout the world.
“We opened our first boutique in Via Montenapoleone: a dream that wasn’t in our initial plans, but it’s a challenge for us, an honour and a responsibility. We saw the store when empty, and we fell in love instantly… we wanted a new boutique, different, strong, but recognizable …” Domenico Dolce and Stefano Gabbana
Photo Credits: Alessandra Chemollo
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