By Stella Pelissari
The famous Italian brand, FURLA, opened their new flagship boutique on rue Saint-Honoré last month during Paris Fashion Week when the city played host to designers, journalists and fashion buyers from all over the world.
With more than 100m2 of shopping space, the vast store offers an exclusive atmosphere combining the charm and tradition of the past, with their contrasting chic modernity.
The store décor is comprised of neutral, pastel tones mixed with exotic and rare materials such as rosewood, Italian Travertine marble and opalescent glass creating a luminous atmosphere.
"The interiors have been redesigned to offer a more precious, sophisticated look, optimising and adding value to the display area which, besides the handbag segment, highlights the accessories category: footwear, textile products, eyewear, watches and small leather goods", says Alberto Camerlengo, the General Manager of FURLA.
The existing FURLA boutique located at 281 rue Saint-Honoré will be transformed into a Pop-Up store dedicated to the brands collection of products and accessories for men. It will be the first store in Europe for FURLA Men allowing them a unique space designed to perfectly showcase their offering to the male client.
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