Boodles are delighted to unveil a new collaboration ‘Papillon by Boodles and de Gournay’; an exciting partnership between two well-loved family owned, British brands; through which the concepts of art, craft and beauty are explored.
Created especially for the occasion, Boodles have designed a stunning new butterfly themed suite of jewellery featuring the finest quality rare, yellow and cognac diamonds; a collection of autumnal treasures that have been incorporated into a bespoke de Gournay wallpaper design. Gilded using precious metal leaf, jewel encrusted motifs are subtly interspersed within a signature de Gournay chinoiserie scene. The design is hand painted using a pearlescent pigment with gilded white gold, silver and 22 carat yellow gold accents on a finely woven 100% silk wallpaper background. Bejewelled butterflies dart between diamond fringed blossom. The edges of the leaves are finely accented with gold and silver which catch the light.
Boodles Director Jody Wainwright, hand selected the exquisite stones that feature within this magical suite of jewellery. Jody commented ‘I was looking for gems that would really say something- capture a mood that could be translated through both the jewellery and the wallpaper design. This particular collection of stones stood out to me due to their subtle tonal variations in colour- they had warmth and a uniqueness that felt fitting for this special partnership.’
Boodles Head of Design Rebecca Hawkins reflects, ‘when Jody presented this set of stones to the Design Team, they immediately brought to mind an atmospheric image of a Fritillary butterfly delicately seated on a tiny seed head. The late summer mist, the intricacy of pattern and autumnal colours of the wings were perfectly in tune with the mixed lemon, cognac and champagne colours of the precious gems’
Following the jewellery design and creation process, de Gournay designer Jemma Cave took inspiration from the collection, alongside signature jewellery motifs from Boodles archive to depict the wallpaper scene that would tell a story, perfectly representative of both brands.
Hannah Cecil Gurney, director of de Gournay, comments: "It has been a wonderful experience to link two luxury British brands by creating a bespoke hand painted wallpaper design inspired by Boodles' latest collection which also references iconic motifs from the Boodles archives... it was an effortless fit of two like-minded brands committed to artistic excellence and the highest quality"
‘Papillon by Boodles and de Gournay’ will launch in Autumn 2016 when the jewellery and wallpaper designs will be exhibited to clients of both brands through a series of special events and private viewings.
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